Tokyo Had An In-N-Out Burger -- For A Day

You read that correctly. Tokyo, Japan had a In-N-Out Burger for a day, and then it was gone. It wasn't because they were run out of town or that they went under in a single day -- it was research. At least that's what they say (I'm kidding).

In-N-Out got an established Harajuku burger joint, Zip-Zap, to help them to do market research to see if In-N-Out is worth bringing to Japan. It appears they got a lot of buzz considering the local tweets of tasty burgers that you can see at Japan Probe.

It's kind of hard to believe that they could get a good amount of results from only one day, but that's not my gig. If it was I have great market research showing my kitchen is a great place for an In-N-Out Burger.

In-N-Out Burger in Tokyo [Japan Probe via Japanator]